Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/282242437?client_source=feed&format=rss
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Monday, February 4, 2013
Here Are The Major Players In Mobile Advertising - Business Insider
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day.?Mobile audiences have exploded as a result.
Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.
In a recent report?from?BI?Intelligence?on the mobile advertising ecosystem,?we?explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.
Access The Full Report And Data By Signing Up For A Free Trial Today >>
Here's an overview of some major players in the mobile advertising ecosystem:
- Mobile ad networks:?Mobile ad networks aggregate advertising inventory and match it with advertisers, much as online ad networks do.?Networks soak up ad inventory, analyze its potential, and sell it by matching it to advertisers' needs.?Where networks differentiate is in value-added services, such as aggregating buying power to strike better deals, or improve targeting.?The largest ad networks have their own sales forces reaching out to advertisers, as well as their own campaign optimization technology.?
- Demand side platforms (DSPs):?These function similarly to ad networks, in the sense that they help match advertisers with inventory, but tend to work hand-in-glove with brands.?DSPs are complementary to the ad network business because they more richly describe mobile audiences.?But once DSPs start hiring their own staff to sell ad inventory, the complementarity could end, and DSPs would compete more head-on with ad networks.
- Mobile ad exchanges: ?Exchanges automate many parts of the mobile ad process, and can connect publishers with multiple ad networks.?Ad exchanges are primarily supply-facing at the moment, and have relatively few interactions with mobile ad agencies (even less so with brands).?Agencies are disincentivized from using exchanges because they threaten their lucrative role as the brands' media buyers.
- Mobile Ad Agencies and Mobile Marketing: ?One of the gripes you often hear around the mobile ad industry is that agencies don't get it.?According to the U.K.'s Association of Online Publishers, 55 percent of publishers blamed "agencies' attitude" for low mobile ad revenues. That may be changing. Several people we talked to said agencies are doubling down on mobile, and competency is improving.
- Natives:?Other companies are emerging that don't neatly fit the established categories.?They resemble ad networks in that they connect advertisers with publishers' inventory, but they express disdain for the traditional mobile advertising model.?These companies are trying to find a native approach to mobile advertising that will break through consumers' apparent disdain for mobile ads. We call them "the natives."
In full,?the?report:
To access BI Intelligence's full reports on The Mobile Advertising Ecosystem, sign up for a free trial subscription here.
Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2013-1
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Sunday, February 3, 2013
Deal of the Day ? 14? Dell Inspiron 14z Core i5 Ultrabook with a free $100 gift card
LogicBUY’s Sunday Deal is the configurable 14″ Dell Inspiron 14Z?Core i5 Ultrabook, starting at?$649.99. ?You’ll also receive a free $100 Dell eGift card with this purchase. ?Features: 6GB RAM 500GB hard drive and 32GB mSATA SSD, 3-in-1 card reader Two USB 3.0 ports and HDMI v1.4a port Integrated HD webcam Skullcandy stereo speakers 15-month McAfee [...]
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Saturday, February 2, 2013
Downbeat earnings from Shell floor FTSE
LONDON (Reuters) - The FTSE 100 closed lower on Thursday as downbeat company earnings and mixed global economic data triggered the sharpest one-day fall on the index since mid-November.
Earnings were in focus after updates from British oil heavyweight Royal Dutch Shell and drugmaker AstraZeneca, and Facebook Inc in the United States, disappointed.
Shell alone took 16 points off the blue chip FTSE 100 index after its fourth quarter profit came in nearly $400 million short of expectations.
The FTSE closed down 46.23 points, or 0.7 percent at 6,276.88, edging away from mid-May 2008 highs of 6,376.
AstraZeneca shed 3.1 percent after warning of a tough year ahead, while in the United States No.1 social network Facebook fell 3.8 percent after its growth trailed the more aggressive estimates.
Temporary power provider Aggreko took its losses over the last five trading days to more than 11 percent, with traders citing recent press speculation about the potential for another warning on earnings when it reports in March.
British banks meanwhile face another round of compensation claims that could total billions of pounds after the regulator found they had widely mis-sold complex interest-rate hedging products to small businesses.
Royal Bank of Scotland shed 1.1 percent.
Retailer Kingfisher fell 1.5 percent after Nomura cut its target price and earnings estimates by 6 percent on the firm as it took a more pessimistic view of the UK market.
Recent results have put a dampener on investor optimism, which helped push markets up towards four-and-a-half year highs.
While 70 percent of European companies have so far beaten or met earnings estimates in the current reporting season, top analysts still expect fourth-quarter growth to fall 8.8 percent year-on-year.
After rallying 6 percent in January, Shore Capital strategist Gerard Lane said the FTSE looked "way too high given the near-term risks to earnings and the U.S. fiscal worries".
"However, I still think the FTSE 100 will see 7,000 by the year-end and if you are a smart investor you invest for the 7,000 now rather than wait for a correction that might never happen," he added.
EQUITY DEMAND
British investment managers sharply increased their exposure to stocks in January as concerns of more financial instability receded and the market's recovery gathered pace, a Reuters poll showed on Thursday.
But while broadly expecting the stock market recovery to continue, they cautioned that a risk of setbacks remains, with many of the world's economic problems still not fully resolved.
"Our view remains that however well the economic rebound proceeds, this recovery will still lack the strength seen in other rebounds," Percival Stanion, Chairman of the Strategic Policy Group at Baring Asset Management, said in a note.
"Deleveraging will continue; deficits will be reduced; households will tighten their belts. The journey will still be long, but one that is getting shorter with every step," he said.
Investors greeted BSkyB's offer to show its popular sports channels online for a daily fee with enthusiasm, pushing the shares up 1.0 percent. The company is seeking new customers to offset slowing growth at its core pay-TV service given sluggish consumer spending.
Diageo was a top riser, up 1.3 percent after the world's biggest spirits group ended talks to buy a stake in top-selling tequila brand Jose Cuervo.
Mixed macroeconomic data did little to imbue investors with the confidence needed to plough fresh money into markets already at multi-year highs.
Weak U.S. GDP data and downbeat comments from the Federal Reserve overnight were followed by jobless claims on Thursday, which pointed to a slow healing of the U.S. labour market.
Incomes in the world's biggest economy, however, rose in December by the most in eight years while U.S. Midwest business activity picked up to a nine-month high.
"Investors now seem likely to sit on the sidelines hoping to glean clues from tomorrow's non-farm payroll data," a London-based trader said.
U.S. employers are expected to have added 160,000 jobs to their payrolls in January after an increase of 155,000 in December. The unemployment rate is seen holding steady at 7.8 percent..
(Editing by Catherine Evans)
Source: http://news.yahoo.com/ftse-dragged-down-shells-profit-miss-081248454--finance.html
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Friday, February 1, 2013
Cyclone did not cause 2012 record low for Arctic sea ice
![[ Back to EurekAlert! ]](http://www.eurekalert.org/images/back2e.gif){kind=small}
Public release date: 31-Jan-2013[ | E-mail |
Share ] Contact: Hannah Hickey
hickeyh@uw.edu
206-543-2580
University of Washington
It came out of Siberia, swirling winds over an area that covered almost the entire Arctic basin in the normally calm late summer. It came to be known as "The Great Arctic Cyclone of August 2012," and for some observers it suggested that the historic sea ice minimum may have been caused by a freak summer storm, rather than warming temperatures.
But new results from the University of Washington show that the August cyclone was not responsible for last year's record low for Arctic sea ice. The study was published online this week in Geophysical Research Letters. "The effect is huge in the immediate aftermath of the cyclone, but after about two weeks the effect gets smaller," said lead author Jinlun Zhang, an oceanographer in the UW's Applied Physics Laboratory. "By September, most of the ice that melted would have melted with or without the cyclone."
Recent research showed that the Arctic cyclone was the most powerful ever seen during the month of August, and the 13th most powerful of all Arctic storms in more than three decades of satellite records.
"The storm was enormous," said co-author Axel Schweiger, a polar scientist in the Applied Physics Laboratory. "The impact on the ice was immediately obvious, but the question was whether the ice that went away during the storm would have melted anyway because it was thin to begin with."
The UW team performed the climate scientist's equivalent of a forensic exam: They ran a computer simulation of last summer's weather and compared it against a second scenario that was identical except that there was no cyclone.
Results showed the storm caused the sea ice to pass the previous record 10 days earlier in August than it would have otherwise, but only reduced the final September ice extent by 150,000 square kilometers (almost 60,000 square miles), less than a 5 percent difference. By comparison, the actual minimum ice extent was 18 percent less than the previous record set in 2007.
The study also revealed a surprising mechanism for the cyclone-related melting. Earlier discussions about the cyclone's effect had focused on winds breaking up the ice or driving ice floes into areas of warmer water. The results suggest that neither process led to much increase in melting.
Relatively recent research shows that in the summertime, thin ice and areas of open water allow sunlight to filter down to the water below. As a result, while a layer of ice-cold fresh water sits just beneath the sea ice, about 20 meters (65 feet) down there is a layer of denser, saltier water that has been gradually warmed by the sun's rays.
Blowing on polar water is less like blowing on a cup of tea and more like blowing on a layered cocktail. When the cyclone swept over the drifting ice floes, underside ridges churned up the water to bring sun-warmed seawater to the ice's bottom edge. The model suggests that during the cyclone there was a quadrupling of melting from below, and that this was the biggest cause for doubling ice loss during the three-day storm.
"We only looked at one big storm. If we want to understand how storms will affect the ice cover in the future we need understand the effect of storms in different conditions," said co-author Ron Lindsay.
More sunlight reaches the water in a year with unusually thin summer ice, such as 2012, so this process is a potential multiplier effect for sea-ice melting.
The results are of interest beyond understanding climate change. As sea ice thins and melts, economic and political concerns require better sea-ice forecasts to protect ships and instruments that might travel in those waters.
"One thing we are working on, and that needs to be included in future computer simulations, is how bigger waves created by wind blowing over more extensive open water help break up the sea ice into floes, and how these smaller floes respond to warm water," said co-author Mike Steele.
###
The research was funded by the National Science Foundation, the U.S. Office of Naval Research and NASA.
For more information, contact Schweiger at 206-543-1312 or axel@apl.washington.edu.
[ | E-mail | Share ] ?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Public release date: 31-Jan-2013[ | E-mail |
Share ] Contact: Hannah Hickey
hickeyh@uw.edu
206-543-2580
University of Washington
It came out of Siberia, swirling winds over an area that covered almost the entire Arctic basin in the normally calm late summer. It came to be known as "The Great Arctic Cyclone of August 2012," and for some observers it suggested that the historic sea ice minimum may have been caused by a freak summer storm, rather than warming temperatures.
But new results from the University of Washington show that the August cyclone was not responsible for last year's record low for Arctic sea ice. The study was published online this week in Geophysical Research Letters. "The effect is huge in the immediate aftermath of the cyclone, but after about two weeks the effect gets smaller," said lead author Jinlun Zhang, an oceanographer in the UW's Applied Physics Laboratory. "By September, most of the ice that melted would have melted with or without the cyclone."
Recent research showed that the Arctic cyclone was the most powerful ever seen during the month of August, and the 13th most powerful of all Arctic storms in more than three decades of satellite records.
"The storm was enormous," said co-author Axel Schweiger, a polar scientist in the Applied Physics Laboratory. "The impact on the ice was immediately obvious, but the question was whether the ice that went away during the storm would have melted anyway because it was thin to begin with."
The UW team performed the climate scientist's equivalent of a forensic exam: They ran a computer simulation of last summer's weather and compared it against a second scenario that was identical except that there was no cyclone.
Results showed the storm caused the sea ice to pass the previous record 10 days earlier in August than it would have otherwise, but only reduced the final September ice extent by 150,000 square kilometers (almost 60,000 square miles), less than a 5 percent difference. By comparison, the actual minimum ice extent was 18 percent less than the previous record set in 2007.
The study also revealed a surprising mechanism for the cyclone-related melting. Earlier discussions about the cyclone's effect had focused on winds breaking up the ice or driving ice floes into areas of warmer water. The results suggest that neither process led to much increase in melting.
Relatively recent research shows that in the summertime, thin ice and areas of open water allow sunlight to filter down to the water below. As a result, while a layer of ice-cold fresh water sits just beneath the sea ice, about 20 meters (65 feet) down there is a layer of denser, saltier water that has been gradually warmed by the sun's rays.
Blowing on polar water is less like blowing on a cup of tea and more like blowing on a layered cocktail. When the cyclone swept over the drifting ice floes, underside ridges churned up the water to bring sun-warmed seawater to the ice's bottom edge. The model suggests that during the cyclone there was a quadrupling of melting from below, and that this was the biggest cause for doubling ice loss during the three-day storm.
"We only looked at one big storm. If we want to understand how storms will affect the ice cover in the future we need understand the effect of storms in different conditions," said co-author Ron Lindsay.
More sunlight reaches the water in a year with unusually thin summer ice, such as 2012, so this process is a potential multiplier effect for sea-ice melting.
The results are of interest beyond understanding climate change. As sea ice thins and melts, economic and political concerns require better sea-ice forecasts to protect ships and instruments that might travel in those waters.
"One thing we are working on, and that needs to be included in future computer simulations, is how bigger waves created by wind blowing over more extensive open water help break up the sea ice into floes, and how these smaller floes respond to warm water," said co-author Mike Steele.
###
The research was funded by the National Science Foundation, the U.S. Office of Naval Research and NASA.
For more information, contact Schweiger at 206-543-1312 or axel@apl.washington.edu.
[ | E-mail | Share ] ?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Source: http://www.eurekalert.org/pub_releases/2013-01/uow-cdn013113.php
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Rampaging monkeys injure 7
MAKASSAR, Indonesia -- A mob of wild monkeys has gone on a rampage in a village in eastern Indonesia, entering houses and attacking residents, injuring seven people.
One of the victims is in a critical condition.
Ambo Ella, a spokesman for Sidendeng Rappang District in South Sulawesi province, says the surprise attack by about 10 monkeys happened in Toddang Pulu village.
He said late Wednesday that a 16-year-old boy was badly bitten in Monday?s attack and is being treated at the hospital.
He believes the troop came from a nearby forest protected by a local tribe.
It is unclear why the monkeys, which are usually afraid of humans and flee when they hear human voices, emerged and attacked.
Local authorities are investigating to find out what prompted the attack, which caused panic among villagers.
By The Associated Press.
Related: Monkeys in space - a brief history
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US helps Fiat Q4 profit more than double
MILAN (AP) ? Fiat SpA, the Italian automaker that controls Chrysler LLC, saw fourth quarter earnings more than double thanks to strong North American sales that more than compensated for a weak performance in Europe.
The Turin-based carmaker posted net profit of ?102 million ($138 million), up from ?43 billion in the same period last year. Revenues were ?21.8 billion.
For the full year, net profit attributable to the parent company shrank to ?348 million from ?1.3 billion in 2011. Fiat owns 58.5 percent of Chrysler, which earned $1.7 billion last year.
Fiat also said Wednesday it would not pay a dividend in order to maintain liquidity for investments.
The carmaker said it expects to earn ?1.2 billion to ?1.5 billion this year on revenues between ?88 billion and ?92 billion.
Source: http://news.yahoo.com/us-helps-fiat-q4-profit-more-double-141726870--finance.html
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